The war for talent is an ongoing challenge for businesses, and perhaps even more so in tough economic times when retaining the best people is a critical factor in sustainable success.
At the onset of the financial crisis in 2008 BNP Paribas recognised that their rewards and benefits package was not seen as competitive or comprehensive, being perceived by employees as fragmented and inflexible. blue goose were asked to develop an over-arching creative platform that could help present the wide range of individual benefits as a coherent package.
We developed the name, branding and a communication platform – Spectrum – reflecting both the wide range of benefits available and the diversity of employee's and their differing needs.
Over the last six years we have supported BNPP with a wide range of communication campaigns across channels and media including on-line and offline from branded posters to assessment quizzes to animated stings for plasma screens, with an online benefits 'hub' a focus of campaign activity.
Spectrum is now synonymous with a brilliant range of benefits at BNPP. Moreover, benefits are readily taken up by employees – 91% accessed Spectrum in 2014, with 88% assessing and then changing their options.