The extent to which employees are connected with an organisation, committed to its goals and priorities and motivated to contribute to its success, is dependent upon a wide range of factors. Not least of these is the degree to which they understand what it is that you are asking them to ‘connect’ with.
Brand building from the inside out
Recognising that the business could only achieve its best when everyone’s energies point in the same direction, Sodexo asked blue goose to help translate a new brand positioning –Quality of Life – to the inside of the business. With a significant proportion of their 34,000 employees working ‘unbranded’ and operationally at hundreds of client sites this was no small challenge.
Creating engaged and engaging managers
We worked closely with the communication and HR team to design, develop, create content for and roll-out Delivering the Difference, a multi-phase brand ambassador programme. Following a succesful pilot with the 170 strong HR team, the programme was then delivered to some 1,200 managers who were at the heart of our implementation strategy.
Having experienced the programme for themselves Line Managers were equipped with a comprehensive guide and toolkit to support them in delivering three face-to-face sessions to their teams. Each of the three sessions incorporated a range of participative activities, ensuring everyone understood the breadth and depth of the business, its values, and how their role contributes to customer engagement.
Delivering the Difference has been rolled out to 95 per cent of Sodexo’s workforce with impressive results.
We are delighted that Delivering the Difference was awarded the prestigious Brand Impact accolade at the British Institute of Facilities Management Awards.