When Coca-Cola Enterprises replaced an over-complicated and inefficient procurement platform – part of a wider move from ‘transactional’ relationships to collaboration with their partners – buy-in from 13,000 employees in 5 countries was critical to make it a success.
It was important that everyone placing an order knew about and used the new system yet a key challenge was that for most employees, procuring goods and services was a serious chore.
To bring what employees saw as a dry and uninteresting issue to life, we decided to inject some fun. We caught employees attention and imaginations by introducing them to ‘Bub’, a knowledgeable and bubbly character. Through a series of animations, Bub guided employees through the business case, impact and implications of the substantial changes that would follow.
To reflect the simplification of the procurement process we also rebranded the procurement platform itself and produced guidelines and created the digital assets to ensure that the fizz would continue well after launch.
The assets and animations were translated into five languages and played a key role in ensuring that procurement was easier, quicker and more efficient and contributed both to cost savings and value-add relationships.
'Bub’ introduced employees in 5 countries to a new, improved way of buying key goods and services. Focused on procurement, the project success was critical to saving many millions of dollars, but also reflected wider objectives for employees about efficiency and smarter working.