Brambles is a global supply chain logistics company, operating in 60 countries, employing 14,000 people and owning more than 500 million pallets, crates and containers that are constantly moved all over the world to serve a variety of customers, many of which represent the world's best-known brands. It has a big mission – to create supply chains that are better for business, better for the planet and better for the community.
To achieve this mission, Brambles identified the need for people who are fired up and focused on a job they love; people constantly on the lookout for ways to improve; and happy people who like coming to work. Put simply Brambles articulated the need for engaged employees.
Influencing engagement through career development
Recognising career development as a key driver of employee engagement, Brambles came to us with a brief to bring out many of the excellent career development experiences people already have to help create an engaged, adaptable and agile workforce ready to deliver on the company's ambitions.
We started by reviewing the existing career development process and by listening to the many career experiences of people throughout the organisation to identify underlying key principles of a successful career at Brambles. This became the basis from which we co-developed a simpler, more effective and engaging career experience toolkit based around five linked steps. We then developed a creative platform – Inspiring Careers – and an integrated, phased communication programme to support the career development process.
At the core of our communications, a People Manager toolkit – translated into seven languages – helped facilitate effective, efficient and engaging career discussions. This included resources for both managers and employees, including online assessment tools to support career development.
An awareness campaign ensured that employees knew about the opportunities for career planning and KPI dashboards allowed us to track, assess and respond to the campaign effectiveness.
We had over 35,000 hits to the Inspiring Careers portal and a 20% increase in career plans being completed. Over 80% of those asked said the campaign materials were effective, helping to facilitate discussions and completion of Individual Development Plans was up by almost a fifth over the previous year.