With over 15,000 employees in 40 countries, Experian is an amalgamation of about 200 companies that have been acquired over the last 40 years. They are then, not a normal biological family that have all grown up together, but rather, an interesting ‘adopted’ family.
With a track record of sales and profit growth, longstanding CEO Don Robert set about taking Experian from what he described as a “good” company, to becoming a “great” company.
Defining the 'DNA'
To support this ambition the business identified and codified what it stands for and three ideas – connect, protect and create – were defined as the Experian ‘DNA’, the common factors that tie this diverse organisation together.
These were then used as the underlying themes to write a history of Experian through which we helped employees to re-discover where the business had come from so they better understood who it is now, and where it was going.
Looking back to see ahead
By catalysing understanding with compelling stories from its history, we wanted to help employees feel a part of that history, to instil a ‘pride of heritage’, and to create a springboard for employees to discover for themselves – and better connect and contribute to – the current and future chapters of the Experian story.