Continuing our series of successful breakfast meetings our 'Going Guerrilla' event focused on why and how to harness the unconventional and the unexpected in internal communications.
In spite of an appalling but amusing mixing of metaphor, malapropism and homonym we were delighted to welcome employee engagement professionals from organisations as diverse as The Bank England, Bupa, and the Department for Business, Energy & Industrial Strategy to the event.
‘Going Guerrilla’ took a sideways look at the power of the unconventional and unexpected – in both message and medium – to achieve the cut-through and connection that mainstream channels can’t. Adrian Furnham, respected author and Professor of Psychology at University College London, knuckle-walked us through the cognitive and behavioural psychology behind guerrilla communication and blue goose MD Chris Barrington shared practical examples from the blue goose portfolio.
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