You probably know the rumours: purpose matters more than ever before. Gen Zers won’t get out of bed without a purpose, and certainly won’t join an organisation until they see, hear and feel it for themselves.
Some may argue nothing’s really changed – employees have always wanted to see the (social) value in their work. But arguably a period of reflection post-pandemic has encouraged a new generation to look ever more deeply at the credentials of their employer.
True or not, what does that mean for organisations? How can they know they’re getting purpose right, for their people, customers and themselves, and not running towards a problem of their own making? There are some very specific questions they should consider which we’ll be discussing at the next Blue Goose Briefing.
