Cyber security awareness campaigns play a critical role in protecting your organisation and employees from digital threats. There is no let-up in how sophisticated these attacks are becoming and this will only continue to increase with the proliferation and advancement of artificial intelligence. Educating employees about best practices and behaviours is essential.
Below we share some of the most effective and innovative cyber security awareness campaigns that have successfully engaged employees and improved security practices.
From creative storytelling to gamification and interactive experiences, the campaigns below demonstrate how to make cyber security education both informative and engaging.
If you want to find out more about creating a cyber safe culture for your business then contact our team today.
Cyber Security Awareness Campaign Examples
Computacenter: ‘BeReady’
Computacenter wanted to raise employees’ awareness and understanding of the threat of cyber-attacks, as well as providing practical guidance on how best to mitigate them. But what they didn’t want was run-of-the-mill. They sought more ambitious comms which would drive organisational culture change.
Award-winning:
‘Best Innovation’ – Internal Communication and Engagement Awards 2026
‘Best Ongoing Campaign’ – Institute of Internal Communication Awards 2025
Read the case study behind the seven year campaign here.
Yusen Logistics: ‘What Just Happened?’
Yusen Logistics is a global supply chain logistics provider, operating across 46 countries with 25,000 employees. Robust cyber security is critical to protecting vital operations, reputations, and global customer confidence. The challenge was to create an inclusive global campaign with one universal message that resonated seamlessly across diverse cultures, languages, and roles.
Award-winning:
‘Best Global Communications Campaign’ – Institute of Internal Communication Awards 2026
Bank of England: Bringing Down The Walls
As the UK’s central bank, the security of The Bank of England is paramount. They wanted to create a documentary about the importance of information security for their 4,000 staff. But we knew this alone wouldn’t achieve the employee engagement and behaviour change they needed. Read how this creative approach to cyber awareness became a ‘game-changer’ for the Bank.
Burberry: ‘Don’t Be A Fashion Victim’
Burberry needed a message and look and feel that reflected their world and resonated with their people. The challenge was to find an approach that would reach across 33 countries and territories. One that would resonate effectively and influence the behaviours of a diverse range of professionals with varying skill sets.
Whitbread: ‘It’s Personal’
Then owners of Costa Coffee, Premier Inn and a series of smaller UK-based restaurant and hotel chains, Whitbread wanted to put their hardest-to-reach groups at the core, including coffee-shop Baristas and hotel porters, making sure all content could be accessed ‘on the move’ and would be appealing to the under-thirties. Find out how we used film, comedians and podcasts to create impact.
If you’d like to know more how we can help you with your cyber awareness campaigns then contact the Blue Goose team.
