What’s the single thing communications professionals worry about the most? We’d hazard, impact – if the things they’re producing, sending and socialising are actually making any difference. And with it, measurement – how to quantify and prove that change is actually taking place.
Next question: what’s the single thing that receives the least attention and investment? We’d say, probably the same thing.
In this BG Briefing we’ll look at this very issue of measuring impact with a panel of change communication experts in subjects ranging from DEI , conflict resolution, change and communication more broadly. We’ll ask them how they go about the challenge, and what they’ve learnt from experience about how best to measure and prove ROI.
