Before COVID, it was all about being the employer of choice – offering the best careers, salaries, benefits and brands to work for. Then came flexibility and wellbeing, as employees took the driver’s seat during and after the pandemic.
Now, the landscape is shifting once again. With loyalty in decline and younger generations redefining what ‘value’ means in work, the EVP must evolve – beyond pay, perks and hybrid policies – to express purpose, culture and belonging in credible, distinctive ways.
Join HR, communications and talent leaders at our next Blue Goose Briefing on 26 February 2026, as we explore the next era of the Employee Value Proposition – how to shape an offer that attracts, engages and keeps the people who power your business.
Register your place for this free event below.
