Before COVID, it was all about brand prestige – offering the best careers, salaries and benefits. Then came autonomy, flexibility and wellbeing, as employees took the driver’s seat during and after the pandemic.
But what comes next? The landscape is shifting once again.
With loyalty in decline and younger generations redefining what ‘value’ means in work, the EVP must evolve – beyond pay, perks and hybrid policies – to express purpose, culture and belonging in credible, distinctive ways.
Join HR, communications and talent leaders at our next Blue Goose Briefing on 26 February, 2026, as we explore The Third Age of the Employee Value Proposition – how to shape an offer that attracts, engages and keeps the people who power your business.
Register your place for this free event below.
