Here are some of our features in the press for our expert internal communications thinking and where our work has been featured as an example of best practice in employee engagement.

Learning from Royal Mail’s recent Employee Value Proposition overhaul

In the realm of perception management and establishing a successful EVP, business leaders often focus externally. However, when Blue Goose partnered with Royal Mail, we had to emphasise that managing external credibility relies heavily on getting internal processes right.

The journey towards a successful EVP begins by fostering internal connections, ensuring unified messaging across organisational facets, and integrating concerns and priorities for the benefit of everyone.

This deliberate strategy has not only benefited individuals within Royal Mail but it has also presented a unified image externally. As Royal Mail aims to deliver in 2024 and beyond, it has shown it understands how important it is to make a commitment to EVP transformation for overall growth and progress.

Learning from Royal Mail’s recent Employee Value Proposition overhaul – Business Age
person climbing up a climbing wall

Purpose And Your People: Are You Making The Right Connection?

Crafting compelling purpose statements for organisations goes beyond words; it’s about igniting a purpose that inspires action. These statements serve as guiding lights, directing teams toward meaningful goals.

Authenticity is absolutely vital, beware the danger of “purpose-washing”. In a world where job seekers, especially Gen Zs, seek more than just a pay check, authentic purpose attracts the right talent.

To succeed in this purpose-driven era, organisations must embed purpose deep within their culture. There are certain ways to make sure this happens…

Purpose And Your People: Are You Making The Right Connection? – Minute Hack

Develop skills for culture change - What techniques can you apply to bring about a shift – and know that it’s working?

Culture is vital for organisational success, influencing behaviour, audience reactions, and business health. However, cultural change often fails due to unclear objectives, misaligned values, insufficient buy-in, resistance, and vague outcomes. To succeed, organisations should define the desired culture, effectively communicate the vision, involve employees, demonstrate leadership through consistent actions, regularly collect feedback, and create opportunities for ongoing assessment. Making strategic cultural shifts and challenging existing practices empowers organisations to strengthen themselves for the future.

Develop skills for culture change – What techniques can you apply to bring about a shift – and know that it’s working? AB Accounting and Business

‍Implementing cultural change: How do you know you’re making the right difference?

There are substantial benefits to a strong organisational culture, with the subject becoming more and more pertinent with recent changes in workplace expectations. So there should be no surprise there is a desire to deliver culture change initiatives aiming to achieve truly transformational outcomes. But with a plethora of factors possibly impeding success, it’s imperative to set up triggers to measure impact. That way it’s easier to see what’s going down well, and there’s more chance to adapt where needed and counter any resistance to change. As that could be the difference between hitting the mark and missing the target.

‍Implementing cultural change: How do you know you’re making the right difference? – Business Age

Culture in a hybrid working world

Agile and hybrid working has been fast tracked due to a pandemic-accelerated shift in how we work. We’ve already started to see a wide range of benefits – especially for those that may only be able to work if they can find accommodating jobs. However, with so many different factors to consider, it’s becoming harder to accommodate modern expectations of the workplace and the landscape is still evolving. One thing we do know though is that culture trumps strategy every time. Culture doesn’t happen by accident though, it needs to be nurtured – and with agile working it’s no different.

Are we becoming a self-absorbed workforce – What can we do about it? – Minute Hack

Are we becoming more individualistic workforce and losing that ‘in it together’ feeling? – Start-Ups Magazine  

Making cyber security more memorable

Cutting through the noise isn’t easy. Especially when there are many competing protocols and processes you’ve got to keep in your head. Cyber and information security might not always feel like the most important subject, and it’s often perceived as difficult and complicated, or even “someone else’s responsibility”. So bringing the responsibility, risks and subconscious choices that we make every day to life could make the difference in the long run.

A mission to make information security memorable – Institute of Internal Communications

Are you talking to the right people about cyber security?

Traditionally senior leaders, departments that handle sensitive data such as HR and Finance, and new starters might have seemed like a pretty exhaustive selection of people to aim your cyber security communications at. However, organisations and cyber threats are constantly evolving. So it’s all good and well saying the right things when it comes to cyber security, but it doesn’t matter if you’re not talking to the right people.

Are you talking to the right people about cyber security? – Global Banking & Finance Review