A DIFFERENT WAY TO TALK ABOUT LIFE AT CO-OP

A new expression of everything that makes this historic business so unique.

Challenge

Despite a unique approach to UK business, a prestigious membership scheme and a range of market-leading employee benefits, the Co-op has always struggled to deliver a compelling employee proposition.

We were brought in to try and do just that: develop a value proposition that works for current and future employees alike, articulating everything that’s unique about the colleague experience at Co-op.

Solution

After speaking to each business area, and colleagues of all levels, we identified ‘difference’ as the golden thread. The difference in Co-op’s economic model; the difference in the outlook of the people they attract; the difference their culture is set-up to integrate; the difference their bespoke wellbeing and benefits package is designed to support.

The CVP will roll-out later in 2022, initially with an internal ‘hub’ to house the employee offer and a new careers site, followed by communication of their big areas of focus for 2022: a new vision statement; their inclusion manifesto; wellbeing and the membership offer.