Diversity, Equity and Inclusion in the Workplace
A strong position on diversity and inclusion underpins a positive culture and increasingly, the single biggest cultural challenge organisations face is the extent to which they offer pathways, support, and advocacy for minority groups.
To that end, with more than 20 years' experience as an employee engagement agency delivering impactful employee engagement campaigns for organisations such as the Royal Mail, Cisco and the UK Police, we know that diversity, equality, and inclusion (DEI) represent different issues. The former is a question of representation - what your organisation looks like. The latter two, the extent to which people of minority groups will flourish and thrive.
As part of your Employee Value Proposition (EVP), your approach to diversity and inclusion should be consistent. Our five step methodology to address DEI ensures you are best placed to make this happen.
If you’re struggling with effective DEI messaging which cuts through your other communications reaching hard-to-reach and ‘off-grid’ audiences or measuring the perception of your diversity and inclusion communications - that’s where we come in.
Measuring DEI and Cultural Maturity
While increasing diversity is largely a recruitment issue, equity and inclusion focus on the structure of an organisation, the degree of respect, integration and consideration people of minority groups are shown, and the normalised behaviours and attitudes.
It’s here that we can really help as a DEI agency – using company-wide diagnostics to review the cultural maturity of your organisation, to impactful employee change campaigns focussed on the levels of awareness, attitudes, and behaviour of your people, we can help move the dial on the level of inclusivity on display in your organisation.
The net result of this work is not only a healthier and more constructive place of work, but also one that will find the issue of diversity easier to address, as new recruits from minoritized groups are more likely to stay and thrive.
We’ll work closely with your team, in a partnering capacity, using our tried and tested methods for improving equity and inclusion to take you to the next level.
The campaign cuts across normal police comms with a clear narrative and creatives, the addition of the film and quiz has really made an impact.
Police Uplift Programme Editor
Read about the impact of the Police Uplift Programme across 43 forces
Get in touch
hello@bluegoose.co.uk
118-120 Great Titchfield Street
London W1W 6SS
United Kingdom
020 7299 1670
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