Change and transformation consultancy and services

Business transformation and organisational change takes many forms.

It could be operational – with a change in skills and aptitudes, perhaps embedding a more digital mindset. It might be prioritisation – with customers, clients or patients deemed more important than anything else, potentially a starting point for any change. Or it might be in location – with a new office acting as a catalyst for different ways of working, more streamlined processes, or adoption of new methods of collaboration.

These could be triggered by a number of reasons such a merger and acquisition, competitive pressures, technological advances, economic downturns, diversity in the workforce or regulatory and legal changes.

Whatever your transformation challenge, effective and impactful communication of the need for change needs to be approached carefully.

FCA employee wearing athsirt with the campaign slogan: the future is here

Communicating organisational change

With more than 20 years’ award-winning experience in communicating change management strategies, blue goose is here to help you engage with employees with a clear vision and ensure there is consistent messaging. We’ve supported multiple large and complex organisations such as McDonald’s, Sainsbury’s, Sodexo and Financial Conduct Authority among others, on a variety of change journeys over the years.

Our approach always starts with the same set of questions: Why are you changing? What will it mean for employees? How can they feel they have agency to support it and move with the times?

Answers to these three questions ultimately provide a narrative arc that will inform any communications plan – the why, what, and how of change.

However, having a story to tell is only one part. The structure of any comms approach needs careful consideration.

Senior leaders need to be readied for motion. Organisational structures need to be put in place. Communication messages need to be planned to guarantee employees are brought along the journey, rather than placed at its mercy.

This is where blue goose comes in, to create your communication strategy, frameworks, campaigns and creative assets required for multiple channels.