Defining Company Values, Behaviours and Purpose

As workforces become increasingly diverse with different needs and expectations, defining new or evolving current values and behaviours can be challenging and complex, but also essential.

Any core company values should be right for both who the organisation is today and who it hopes to be in the future – a mix of reality and ambition – to provide the essential ‘north star’ that all employees can reference in actions and decision making. Blue Goose is an award-winning communications agency which can help you define these essential organisational values, and the behaviours to support them.

For more than 10 years we have evolved strategies for large and complex organisations such as Sainsbury’s, TFL, St John Ambulance in sectors such as retail, health and finance, among others. Your own challenges may come from many areas such as: the result of a merger and acquisition, cultural resistance to business transformation or inconsistent behaviours among leaders.

We apply our proven methodology and modelling – using a design-led co-creation approach – to meet your challenges, to define or redefine, to clarify, to reassert, celebrate or establish where the ‘stretch’ is needed to push the business into any necessary change.

Communicating company values to employees

Beyond the strategy, KPIs and the set of options we produce to test with sets of leadership and employees, we also refine and execute communications campaigns which bring the strategy to life in an engaging and meaningful way.

We’ll develop optional sets, or prototypes, to test both with those we’ve already spoken to, but broader groups as well, to find consensus on what looks and feels right. It’s about refinement, execution, and communication – bringing them to life in meaningful ways across the organisation and connecting them to both the purpose of the organisation, but also day to day roles.

The executive leadership team described the new values as ‘fantastic’, ‘providing the core foundations for our culture'
University Hospitals Bristol and Weston

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Values, Behaviours and Purpose Resources: Case Studies and Insight