Cyber security awareness campaigns play a critical role in protecting your organisation and people from digital threats. There is no let up in how sophisticated these attacks are becoming and this will only continue to increase with the proliferation and advancement of artificial intelligence. Educating employees about best practices and behaviours is essential.
Below we share some of the most effective and innovative cyber security awareness campaigns that have successfully engaged audiences and improved security practices.
From creative storytelling to gamification and interactive experiences, the campaigns below demonstrate how to make cyber security education both informative and engaging.
Cyber Security Awareness Campaign Examples
Bank of England: Bringing Down The Walls
As the UK’s central bank, the security of The Bank of England is paramount. They wanted to create a documentary about the importance of information security for their 4,000 staff. But we knew this alone wouldn’t achieve the employee engagement and behaviour change they needed. Read how this creative approach to cyber awareness became a ‘game-changer’ for the Bank.
Computacenter: Be Ready
Computacenter wanted to raise employees’ awareness and understanding of the threat of cyber-attacks, as well as providing practical guidance on how best to mitigate them. But what they didn’t want was run-of-the-mill. They sought more ambitious comms which would drive organisational culture change.
M&S: Handle With Care
As one of the UK’s most beloved and recognisable high street retailers and financial service providers, the cyber security of M&S is crucial. With their staff dispersed over 1,400 locations in the UK, their brief was to create an easily-recognisable cyber campaign that would engage staff working in a wide variety of roles and environments.
Burberry: Don’t Be A Fashion Victim
Burberry needed a message and look and feel that reflected their world and resonated with their people. The challenge was to find an approach that would reach across 33 countries and territories. One that would resonate effectively and influence the behaviours of a diverse range of professionals with varying skill sets.
Whitbread: It’s Personal
Then owners of Costa Coffee, Premier Inn and a series of smaller UK-based restaurant and hotel chains, Whitbread wanted to put their hardest-to-reach groups at the core, including coffee-shop Baristas and hotel porters, making sure all content could be accessed ‘on the move’ and would be appealing to the under-thirties. Find out how we used film, comedians and podcasts to create impact.
If you’d like to know more how we can help you with your cyber awareness campaigns then contact the blue goose team.
