At Blue Goose, internal communications go beyond message delivery – we build understanding, spark action and strengthen culture across complex organisations. The way people work, connect and adapt is shaped by clear, creative and purposeful communication. Whether revitalising values and purpose strategies, upskilling teams or embedding change, our service ensures your employees not only ‘get the message’, but act on it.
Strategic internal communications, rooted in business outcomes
Robust internal communication strategies form the backbone of effective organisations. We co-create strategies and frameworks grounded in your business objectives, supporting change, culture and commercial goals. Our approach blends behavioural insight, sector intelligence and creative storytelling that fits your employees and their environment.
Building your internal communications plan
Every impactful communications plan begins by understanding your people, their environments, motivations and the culture they work within. We map goals to the needs of your audience, define clear messaging frameworks, and select the right channels – from leader forums to digital platforms, ambient messaging and real-world moments. The result? Consistent, engaging comms that bring clarity to complexity.
How to improve internal communications
Improvement isn’t about broadcasting more; it’s about connecting better. We audit your existing comms, identify pinch points, and implement tailored solutions – bringing in new tools, smarter processes, and feedback loops to keep communication two-way, targeted and genuinely useful. From aligning teams around a strategic vision to supporting day-to-day collaboration, we focus on what matters most to your people. There are some key principles we follow to ensuring your internal communications strategy is designed for success:
• Insight-led planning grounded in employee needs and business goals
• Content and creative campaigns designed for memorability, clarity and action
• Tiered, targeted messaging for different segments and roles
• Measurement at every stage—so you know what’s landing and why
• Systematic review and iterative improvement, driven by feedback and analytics
How we measure internal communications effectiveness
We make measurement practical: setting clear benchmarks before a project begins, tracking reach and resonance, and reporting real shifts in engagement, awareness and behavioural change. Whether it’s campaign analytics, leader feedback or pulse surveys, we’ll show you what’s working and where to focus next.
Internal Communications Awards: Proof of Impact
Over the past 20 years, our campaigns have earned recognition and awards from industry bodies including the Institute of Internal Communications, Employee Benefits Awards, Cyber Security Awards and CIPR, with recent wins for Best Employee Experience (Royal Mail), Employee Benefits (L’Oreal) and Cyber Security Campaign (Computercenter). But more important is the impact for our clients – better informed, more connected and more motivated workforces.
Here are a few words from our clients on working with Blue Goose over the years:
‘Blue Goose write brilliantly, their creative work is polished,
they understand our audience and pitch their comms beautifully. These all sound
like desperately dry and generic points of praise, but they are quite true. blue
goose have raised the bar and laid down the gauntlet to several other agencies on
the roster.’ – Barney Bailey, Head of Brand, Barclays
The language is pretty damn perfect for all Partners; they are finding it very easy to understand. Pass on my appreciation, excellent work all round.’ – Partners Councillor, John Lewis & Partners
‘Blue goose has delivered outstanding results. We’ve seen a significant increase in employee engagement driven by their creative content, reinforcing awareness and understanding.’ – Nikki Remmer, Head of Culture, McDonald’s
Let’s put people at the heart of your organisation, together. Speak with the Blue Goose team to find out how internal communications can move your business forward.
