Measuring the effectiveness of internal communications starts with being clear about what good looks like. For businesses, that usually means understanding whether your people have seen the message, understood it, trusted it, and acted on it. Internal communications is often judged too narrowly by open rates or attendance figures. Those numbers matter of course, but […]
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The pressure on oil, gas and energy businesses is not easing. Organisations are trying to keep operations safe and steady while also managing cost pressure, decarbonisation, digital transformation, restructuring and talent shortages. In a sector where trust and execution matter so much, the quality of internal communication now has a direct effect on whether change […]
Employee experience works best when internal communication is treated as the backbone of every moment that matters – from first contact with your employer brand to the day someone becomes a vocal advocate for your organisation. What is meant by Employee Experience? Employee experience is the sum of every interaction someone has with your organisation, […]
For all the talk of workplace culture, few levers influence it more directly – or more subtly – than a well‑defined internal communication strategy. It’s the daily rhythm through which people learn what their organisation stands for, how decisions are made, and how leaders show up. When done well, internal comms isn’t just a function […]
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Blue Goose is delighted to hear we scooped three awards at this year’s 2026 Brilliance Awards. The winning categories are: Brilliance Award Winner: Internal Communications Strategy The Brilliance in Internal Communications Strategy award was for our work with BP and ‘The Big BPme Rewards Challenge’. We were tasked with re-engaging BP’s frontline teams, empowering them […]
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At Blue Goose, internal communications go beyond message delivery – we build understanding, spark action and strengthen culture across complex organisations. The way people work, connect and adapt is shaped by clear, creative and purposeful communication. Whether revitalising values and purpose strategies, upskilling teams or embedding change, our service ensures your employees not only ‘get […]
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Recently, the blue goose team joined the internal communications community at the two day Institute of Internal Communication Festival. Set in the sun-baked picturesque surroundings of Tewinbury Farm Hotel, the programme was packed with comms and culture experts ready to bring some cool heads and advice to the hot topics being tackled by organisations right […]
Read More… from Key Insights from the Institute of Internal Communications Festival 2025
Business leaders, HR, Communications and other departments are likely to have a sense of how its people are feeling about the workplace, their roles and the business. But you can’t rely on how you ‘think’ people are ‘feeling’ and continue to build an engaged workforce, particularly when the benefits are well known – increased productivity, […]
Read More… from How to write and analyse an employee engagement survey
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