Feeling unprepared for how AI will impact your communications and culture? You’re not alone. At the recent Blue Goose Briefing event, ‘AI:Friend or foe?’ there was a shared sense of organisations not being ready for the impact AI will make – both positive and negative.
Saying that, there was also optimism about what could happen if AI was integrated successfully to support business operations.
Hosted by Ben Watson, managing director at Blue Goose, our event welcomed keynote speaker and ESET global cyber security advisor, Jake Moore; plus panelists: techUK policy manager Jake Wall; transformation and communications specialist, Emily Hayward; and executive recruiter, Jamie Stokes, CEO of The River Partnership.
Jake Moore set the scene, demonstrating how he successfully managed to manipulate and deep fake communications from a CEO which compelled an associate to transfer funds to Jake’s private bank account. A malicious exercise, with advanced approval from the company, we hasten to add, but one which raised the question of how educated your people are about sophisticated cyber communication hacks.
‘Seeing and now hearing is no longer believing,’ Jake warned.
‘We have to continually learn about where the threats come from. It’s about trying to cyber attack your people as well as the software. It’s about learning together and not finger pointing at any individual.’
The panel discussion evolved into how AI can provide a competitive edge if it’s understood and utilised correctly by your people, as long as potential risks are mitigated when it’s being used.
‘It’s about how you reinforce good behaviour and educate people about using the tools properly – giving people the desire and answer the ‘What’s in it for me?’ or ‘How will this help me in my job?’ questions,’ Emily explained.
Your key take-outs about AI, communications and culture
With interactive polls and audience questions throughout the discussion, we’ve summarised five key take-outs from the event:
- People aren’t scared of AI. An overwhelming 85% of attendees said ‘AI will enhance their role and responsibilities’
- The opportunity is in how AI can help communicators complete mundane and repetitive tasks or present first drafts for creative ideas
- Confidence that organisations are prepared for AI is low. 85% of attendees said their company was not ready for AI in the workplace
- Organisations are trialling AI without a strategic understanding, driven by a sense of AI FOMO
- AI is as much a leadership challenge as it is a tech challenge. How leaders integrate, role-model and endorse the use of AI will be as influential as individual appetites.
If you’d like to hear more about the insight shared at the briefing or want to talk to our specialists about how we can help you raise awareness within your organisation about cyber security threats and best communications practice to mitigate, then get in touch.
