REIGNITING A LOYALTY PROGRAMME FOR BP UK Engaging hard-to-reach employees and changing behaviours. EMPLOYEE ENGAGEMENT CHALLENGE bp came to us looking for help engaging employees on theirdealer-owned forecourts to promote the uptake andrepeat use of their customer loyalty app: BPMe Rewards. bp dealerships have a diverse and largely disconnectedworkforce. They are not directly employed by […]
Rewards and Engagement Case Study: bp UK
