Creating A Successful Employee Value Proposition (EVP)

Defining and communicating a compelling employee value proposition (EVP) is more critical than ever today for attracting and retaining talent as employee behaviours, needs and demographics continue to change. Your EVP can help you stand out from competitors and become an attractive organisation.

At blue goose we help you shape an EVP strategy through our proven EVP framework and provide the expertise and ability to implement and integrate this across your organisation through employee engagement tactics.

Royal Mail employee campaign displayed on an ipad with the message: 'Where do you see your future?'

EVP Best Practices

As an award-winning EVP agency, working with organisations such as Royal Mail, BEIS, Co-op and CGI, we believe an effective EVP should be aligned with the organisation’s vision, mission, values and culture and have the following characteristics:

It should directly address or improve the employee experience or an issue, and offer a solution
It should advertise what’s best about an organisation, and assert that inside and out
It should be distinct, compelling and memorable, to act as both carrot to those on the outside, and glue for those on the inside
It should be consistent and coherent across the whole lifecycle for employees on the journey all the way from attraction – onboarding – development – departure.

EVP campaign booklet for Co-op with the title message: 'A different way'.

Making EVP right for your people and measuring success

To get the EVP right, it needs to come from the most reliable source: your people.

As well as having clearly defined and unique values, mission and vision statements, a well crafted EVP can elevate your position for both retention of employees and attraction for your future workforce.

We’ll work with you, across your business to curate a unique EVP position. Separating you from competitors to clarify your position as a top work destination in your sector.

We also help you define measures of success across the EVP to ensure it is being consistently applied and proving to be effective and is being evaluated at the right time in the right way.

Talk to our team of specialists today

EVP Examples

We have more than 10 years’ experience developing unique EVPs for businesses across many industries such as Co-op, Royal Mail and Safeguard Europe, using blue goose’s ‘Intelligent Creativity’ approach to engrain their EVP throughout the whole employee experience.

But don’t just take our word for it…

EVP Resources: Case Studies and Insight