Category: Change and Transformation

How prepared is your organisation for AI?

Posted on by donwest
The panel of the BG Briefing on AI, including blue goose managing director Ben Watson, Jake Moore, Emily Hayward, Jake Wall and Jamie Stokes.

Feeling unprepared for how AI will impact your communications and culture? You’re not alone. At the recent Blue Goose Briefing event, ‘AI:Friend or foe?’ there was a shared sense of organisations not being ready for the impact it will make – both positive and negative. Saying that, there was also optimism about what could happen […]

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Measuring the immeasurable: can we ever know culture ‘change’ is taking place?

Posted on by donwest

What’s the single thing communications professionals worry about the most? I’d hazard, impact – if the things they’re producing, sending and socialising are actually making any difference. And with it, measurement – how to quantify and prove that change is actually taking place. Next question: what’s the single thing that receives the least attention and […]

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