Feeling unprepared for how AI will impact your communications and culture? You’re not alone. At the recent Blue Goose Briefing event, ‘AI:Friend or foe?’ there was a shared sense of organisations not being ready for the impact AI will make – both positive and negative. Saying that, there was also optimism about what could happen […]
What’s the single thing communications professionals worry about the most? I’d hazard, impact – if the things they’re producing, sending and socialising are actually making any difference. And with it, measurement – how to quantify and prove that change is actually taking place. Next question: what’s the single thing that receives the least attention and […]
Read More… from Measuring the immeasurable: can we ever know culture ‘change’ is taking place?
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