DEI Strategy Backlash: Picking A Side Isn’t Very Inclusive

DEI backlash and the UK response. This image shows two female employees standing and talking in a work environment

Coca-Cola vs Pepsi – it’s an age-old debate. But a debate that’s changed direction in 2025. It’s no longer about taste, it’s far more diverse than that. Following Trump’s rollback of Diversity, Equity & Inclusion (DEI) policies with an executive order to dismantle programmes, PepsiCo has scaled back its DEI initiatives (1) by removing its […]

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Does you DEI dial need to be turned up in 2025?

A graphic of colourful silhouettes, representing diversity, equality and inclusion.

Earlier this year I attended a Diversity, Equity & Inclusion conference and heard a call to arms from Dan Robertson at Fairer Consulting. He warned of a ‘culture of violence’ around identities in the US and how a rise of identity politics is affecting the corporate environment. This ‘political agenda’ to roll back DEI in […]

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DEI Case Study: Police Uplift Programme

HELPING MAKE THE UK POLICE SERVICE ALL. TOGETHER. BETTER. A campaign to help raise awareness of the benefit of greater diversity to the police, and how ‘Positive Action’ is a fair way to achieve that outcome. Challenge In 2020, the Home Office identified the recruitment of 20,000 new officers by 2023 as a generational opportunity […]

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