Brilliance Awards wins for Internal Comms, DEI and Employee Experience

Brilliance Awards trophies Blue Goose winner

Blue Goose is delighted to hear we scooped three awards at this year’s 2026 Brilliance Awards. The winning categories are: Brilliance Award Winner: Internal Communications Strategy The Brilliance in Internal Communications Strategy award was for our work with BP and ‘The Big BPme Rewards Challenge’. We were tasked with re-engaging BP’s frontline teams, empowering them […]

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DEI Strategy Backlash: Picking A Side Isn’t Very Inclusive

DEI backlash and the UK response. This image shows two female employees standing and talking in a work environment

Coca-Cola vs Pepsi – it’s an age-old debate. But a debate that’s changed direction in 2025. It’s no longer about taste, it’s far more diverse than that. Following Trump’s rollback of Diversity, Equity & Inclusion (DEI) policies with an executive order to dismantle programmes, PepsiCo has scaled back its DEI initiatives (1) by removing its […]

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Does you DEI dial need to be turned up in 2025?

A graphic of colourful silhouettes, representing diversity, equality and inclusion.

Earlier this year I attended a Diversity, Equity & Inclusion conference and heard a call to arms from Dan Robertson at Fairer Consulting. He warned of a ‘culture of violence’ around identities in the US and how a rise of identity politics is affecting the corporate environment. This ‘political agenda’ to roll back DEI in […]

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DEI Case Study: Police Uplift Programme

HELPING MAKE THE UK POLICE SERVICE ALL. TOGETHER. BETTER. A campaign to help raise awareness of the benefit of greater diversity to the police, and how ‘Positive Action’ is a fair way to achieve that outcome. Challenge In 2020, the Home Office identified the recruitment of 20,000 new officers by 2023 as a generational opportunity […]

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