This is likely not a surprise to hear – an EVP and Employer Brand is your core component to recruit and retain top talent. What is surprising is how the recruitment pool is changing. In 2025, Gen Z are expected to account for 27% of the workforce across 38 OECD (Organisation for Economic Co-operation and […]
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The ‘employee experience’ can be seen to exist in a number of ways. Firstly, as something that just ‘is’. You join a place of work on the back of a job offer, probable role specifics and supplementary ‘package’. The ‘experience’ is all the other random things that happen, combined. Alternatively, we can view the employee […]
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A DIFFERENT WAY TO TALK ABOUT LIFE AT CO-OP A new expression of everything that makes this historic business so unique. CHALLENGE Despite a unique approach to UK business, a prestigious membership scheme and a range of market-leading employee benefits, the Co-op has always struggled to deliver a compelling employee proposition that aligns with its […]
PROVIDING A NEW VISION FOR AND VOICE BEIS Helping a new government department communicate its ambition following the merger of two pre-existing departments. Challenge Following the merger of the Department of Energy and Climate Change with the Department of Business, Innovation and Skills, Blue Goose was approached to work out how best to establish a […]
DELIVERING AN EVP TO STAND OUT IN THE IT CROWD An authentic, compelling and distinct EVP for international IT leaders, CGI. BACKGROUND CGI came to us with the ambition to develop a new and differentiating EVP in a highly competitive market, to help improve their record of recruiting employees who would stick around long-term. This […]
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