Most organisations don’t have an employer brand problem. They have a credibility problem. On paper, the Employee Value Proposition (EVP) is clear, compelling, and meticulously crafted. It reflects the organisation’s ambition: its culture; its values; and its promise to employees. It has been signed off at board level, embedded into recruitment campaigns, and articulated across […]
Read More… from The hidden cost of an EVP that doesn’t reflect reality
Employee experience works best when internal communication is treated as the backbone of every moment that matters – from first contact with your employer brand to the day someone becomes a vocal advocate for your organisation. What is meant by Employee Experience? Employee experience is the sum of every interaction someone has with your organisation, […]
For years, employer branding and the EVP was relatively predictable. Large organisations attracted talent on their name and reputation alone. Then COVID arrived and tore up the script. Flexibility and autonomy surged to the front of every EVP. Employees seized the microphone, and organisations listened and adapted. But we’ve entered a new phase. The ground […]
Read More… from The Third Age of the EVP: What talent really wants now
As we gear up to our next Blue Goose Briefing on ‘The Third Age of the EVP’, we wanted to share some of the watch-outs and pitfalls to creating EVPs. Some of you may be reviewing your EVP now as the landscape continues to change, so hopefully this is timely for some. Avoiding these five […]
‘Why work for us? Why not someone else? Why should you choose us over all others?’ Historically, the answer would have been – ‘Because we’re great.’ An organisation-centric view that what’s on offer is irresistible, and talent, frankly, would be lucky to get through the door. Many dined out simply on a name – Google; Apple; […]
DELIVERING A NEW EVP FOR ROYAL MAIL Creating a winning EVP which unites teams and attracts young talent Brilliance Awards 2026 ‘Employee Experience (Gold)’ | IOIC Awards 2025 ‘Best Employee Experience Program’ THE NEED FOR A NEW EVP Royal Mail came to us to create a new Employee Value Proposition that could clearly articulate their […]
A strong employer brand we know of course is crucial for attracting and retaining top talent. However, the reality is many organisations struggle with weak employer brands that hinder their ability to recruit effectively and maintain employee engagement. Job seekers are spending more time than ever researching company brand profiles with 72% of Gen Z […]
We see employee engagement as the outcome of a good employee experience through internal communication, often through the success of a coherent and consistent Employee Value Proposition, a clear purpose and lived values. It is a critical factor in organisational success, often influencing productivity, retention, and overall workplace satisfaction. Some see measuring employee engagement as […]
Your EVP statement can be a crucial differentiator against competitors, attracting the talent you desire while continuing to inspire your current employees. Each EVP statement is of course unique to the individual business, its mission, values and purpose. It must be authentic and cover all aspects of the employee experience and culture within. How to […]
Read More… from Best Examples of Employee Value Propositions (EVP)
Royal Mail had several perception challenges in 2023 when we started working with them including an aging, homogenous workforce and the next generation not joining. So how did we help turn things around and what can other business leaders and their HR teams learn? Ben Watson, Blue Goose managing director and strategist, explains how we […]
Read More… from Creating a successful EVP: Key learnings from the Royal Mail
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