Purpose statements tell the world why you exist, about what you do to advance or improve people’s lives. Yet so many don’t resonate or galvanise team members in the way that’s hoped for. Or worse, they smack of inauthenticity and do more harm than good. Purpose statements come in all shapes and sizes. They can […]
Read More… from How authentic, clear and effective is your brand purpose?
To some, the value of Organisational Values is a fairly perennial conundrum in the world of employee engagement. We think we have to have them, but do they really make a difference? In short – yes. Clear Values are always a possible point of competitive difference – a mark of distinction. Similarly, they can drive […]
Read More… from Benefits of Organisational Values and the importance of trust
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