For years, employer branding and the EVP was relatively predictable. Large organisations attracted talent on their name and reputation alone. Then COVID arrived and tore up the script. Flexibility and autonomy surged to the front of every EVP. Employees seized the microphone, and organisations listened and adapted. But we’ve entered a new phase. The ground […]
Read More… from The Third Age of the EVP: What Talent Really Wants Now
As we gear up to our next Blue Goose Briefing on ‘The Third Age of the EVP’, we wanted to share some of the watch-outs and pitfalls to creating EVPs. Some of you may be reviewing your EVP now as the landscape continues to change, so hopefully this is timely for some. Avoiding these five […]
‘Why work for us? Why not someone else? Why should you choose us over all others?’ Historically, the answer would have been – ‘Because we’re great.’ An organisation-centric view that what’s on offer is irresistible, and talent, frankly, would be lucky to get through the door. Many dined out simply on a name – Google; Apple; […]
DELIVERING A NEW EVP FOR ROYAL MAIL Creating a winning EVP which unites teams and attracts young talent THE NEED FOR A NEW EVP Royal Mail came to us to create a new Employee Value Proposition that could clearly articulate their offer to the existing 150,000 strong workforce, and encourage a new, younger generation to […]
A strong employer brand we know of course is crucial for attracting and retaining top talent. However, the reality is many organisations struggle with weak employer brands that hinder their ability to recruit effectively and maintain employee engagement. Job seekers are spending more time than ever researching company brand profiles with 72% of Gen Z […]
We see employee engagement as the outcome of a good employee experience through internal communication, often through the success of a coherent and consistent Employee Value Proposition, a clear purpose and lived values. It is a critical factor in organisational success, often influencing productivity, retention, and overall workplace satisfaction. Some see measuring employee engagement as […]
Your EVP statement can be a crucial differentiator against competitors, attracting the talent you desire while continuing to inspire your current employees. Each EVP statement is of course unique to the individual business, its mission, values and purpose. It must be authentic and cover all aspects of the employee experience and culture within. How to […]
Read More… from Best Examples of Employee Value Propositions (EVP)
Royal Mail had several perception challenges in 2023 when we started working with them including an aging, homogenous workforce and the next generation not joining. So how did we help turn things around and what can other business leaders and their HR teams learn? Ben Watson, blue goose managing director and strategist, explains how we […]
Read More… from Creating a successful EVP: Key learnings from the Royal Mail
This is likely not a surprise to hear – an EVP and Employer Brand is your core component to recruit and retain top talent. What is surprising is how the recruitment pool is changing. In 2025, Gen Z are expected to account for 27% of the workforce across 38 OECD (Organisation for Economic Co-operation and […]
Read More… from How to develop your EVP to attract Gen Z talent
The ‘employee experience’ can be seen to exist in a number of ways. Firstly, as something that just ‘is’. You join a place of work on the back of a job offer, probable role specifics and supplementary ‘package’. The ‘experience’ is all the other random things that happen, combined. Alternatively, we can view the employee […]
Read More… from Employee Experience: What it is; why it matters; how to define it.
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