Category: thinking

A good friend of mine recently bought in his five year-old daughter an oboe, and signed her up to a year’s one to one tuition. He wants her to learn an instrument, convinced it will lead to a more a fuller life with greater opportunity, and instil a bit of discipline at the same time. […]

Read More… from Leading from the front means playing a good game, not just talking one.

Businesses with powerful external brands are often of the opinion that preserving that brand’s look and feel, in all environments, is essential to its integrity and success. I beg to differ. The requirements of a brand internally differ fairly dramatically from their requirements externally. In the way that we wouldn’t choose an estate car to […]

Read More… from Internal identity: Consistency vs. coherence?

I was recently given a glowing report of life at one of the major supermarket chains by a budding communications professional, following her experience of working on a graduate programme. She didn’t have a bad word to say about them, and would, given the right opportunity, go back there at the drop of a hat. […]

Read More… from Communicating on Purpose