Tag: EVP

Best Examples of Employee Value Propositions (EVP)

Posted on by donwest
Airbnb employees sitting down, talking in a relaxed manner

Your EVP statement can be a crucial differentiator against competitors, attracting the talent you desire while continuing to inspire your current employees. Each EVP statement is of course unique to the individual business, its mission, values and purpose. It must be authentic and cover all aspects of the employee experience and culture within. How to […]

Read More… from Best Examples of Employee Value Propositions (EVP)

Creating a successful EVP: Key learnings from the Royal Mail

Posted on by donwest
Royal Mail EVP campaign graphic on an ipad screen

Royal Mail had several perception challenges in 2023 when we started working with them including an aging, homogenous workforce and the next generation not joining. So how did we help turn things around and what can other business leaders and their HR teams learn? Ben Watson, blue goose managing director and strategist, explains how we […]

Read More… from Creating a successful EVP: Key learnings from the Royal Mail