Author: donwest

Profile picture of donwest

Posts by donwest

Effective Employee Communications Strategies for Utilities Companies: Bridging the Gap in a Dispersed Workforce

Posted on

Utility companies face nuanced challenges when it comes to employee communications. With workforces split between office-based staff and field workers in remote or rural locations, creating a cohesive communications strategy is crucial. At blue goose we support utility businesses to help them effectively bridge this gap and keep all employees informed, engaged, and connected. Whether […]

Read More… from Effective Employee Communications Strategies for Utilities Companies: Bridging the Gap in a Dispersed Workforce

How to develop your EVP to attract Gen Z talent

Posted on

This is likely not a surprise to hear – an EVP and Employer Brand is your core component to recruit and retain top talent. What is surprising is how the recruitment pool is changing. In 2025, Gen Z are expected to account for 27% of the workforce across 38 OECD (Organisation for Economic Co-operation and […]

Read More… from How to develop your EVP to attract Gen Z talent

Benefits of Organisational Values and the importance of trust

Posted on

To some, the value of Organisational Values is a fairly perennial conundrum in the world of employee engagement. We think we have to have them, but do they really make a difference? In short – yes. Clear Values are always a possible point of competitive difference – a mark of distinction. Similarly, they can drive […]

Read More… from Benefits of Organisational Values and the importance of trust

How to cultivate a security-conscious culture: Leadership’s critical role

Posted on

With Cyber Security Awareness Month 2024 well underway, it’s crucial to recognise that the efforts made during this period are just the beginning. Creating a truly effective human firewall requires more than annual training programs or temporary initiatives. This month is a great platform to generate exposure and conversation for security team(s) to help drive […]

Read More… from How to cultivate a security-conscious culture: Leadership’s critical role

Employee mental health programmes are failing, and here’s why

Posted on

Blue Goose internal communications specialist, Stan Methven, considers the impact of mental health programmes and what you can do so that your wellbeing campaign makes a difference. According to The World Health Organisation $3,747 billion is lost each year in productivity due to employee mental health issues. The concept of focusing on workplace mental health […]

Read More… from Employee mental health programmes are failing, and here’s why

Cyber Security Awareness Month 2024: Your Essential Toolkit For Employee Communications

Posted on

The average global cost of a data breach in 2024 is $4.88m, according to IBM. This is a 10% increase on the previous year and the highest ever. What’s driving this is the increase in frequency and sophistication of attacks as cyber criminals take advantage of organisations which don’t prioritise cyber security and leave gaps […]

Read More… from Cyber Security Awareness Month 2024: Your Essential Toolkit For Employee Communications

Are you doing enough to support your menopausal staff?

Posted on

Last year it was reported that there were record numbers of over 50’s in work across the UK. This coupled with the fact women over 50 represent one of the fastest growing segments of the workforce, means there are very few organisations where the menopause is not being experienced by staff. With a recruitment market […]

Read More… from Are you doing enough to support your menopausal staff?

HOW PREPARED IS YOUR ORGANISATION FOR AI?

Posted on

Feeling unprepared for how AI will impact your communications and culture? You’re not alone. At the recent Blue Goose Briefing event, ‘AI:Friend or foe?’ there was a shared sense of organisations not being ready for the impact AI will make – both positive and negative. Saying that, there was also optimism about what could happen […]

Read More… from HOW PREPARED IS YOUR ORGANISATION FOR AI?

The Empathy Revolution Revisited – where are we now?

Posted on

Nearly four years ago, in the height of the first lockdown, we wrote about how the pandemic might just have been one of the best things to happen to employee engagement. Coined ‘The Empathy Revolution’, it encompassed the (almost instantaneous) movement of employers, who were thrust into generational changes to ways of working overnight, with […]

Read More… from The Empathy Revolution Revisited – where are we now?