This year was the 30th anniversary of InfoSec Europe and for more than 20 of those years blue goose has attended, joining industry peers to discuss the cyber security challenges facing employees today and tomorrow. Among the 200 hours of talks from CISOs, leading cyber security professionals and behavioural scientists, two sessions in particular stood […]
Read More… from Cyber safe wake-up call for businesses at InfoSec Europe 2025
We’re heading into the internal communications and employee engagement awards season again and with it we are excited about our client L’Oreal being one of the Finalists at the 2025 Employee Benefits Awards for ‘Best Benefits Communications’. […]
Read More… from Employee Benefits Awards: The Finals Countdown
Cyber attacks on organisations are expected to rise as the rapid growth of AI makes employees and organisations vulnerable. We share our expertise on how to be proactive and create a secure culture. […]
Coca-Cola vs Pepsi – it’s an age-old debate. But a debate that’s changed direction in 2025. It’s no longer about taste, it’s far more diverse than that. Following Trump’s rollback of Diversity, Equity & Inclusion (DEI) policies with an executive order to dismantle programmes, PepsiCo has scaled back its DEI initiatives (1) by removing its […]
Read More… from DEI Strategy Backlash: Picking A Side Isn’t Very Inclusive
A strong employer brand we know of course is crucial for attracting and retaining top talent. However, the reality is many organisations struggle with weak employer brands that hinder their ability to recruit effectively and maintain employee engagement. Job seekers are spending more time than ever researching company brand profiles with 72% of Gen Z […]
This year’s Edelman Trust Barometer serves as a warning to businesses and leaders as it highlights a decrease in trust and increase in grievances across the globe. Impacted by societal, economical and political forces since the global pandemic, Edelman is calling this response a ‘Crisis of Grievance’ as six out of 10 respondents state a […]
Read More… from How to become a high trust organisation before it’s too late
Today, unpredictability has become the norm. The world we anticipated, stable and progressive, has given way to a reality marked by unexpected challenges, causing us to be consistently navigating change. Gallagher’s State of the Sector report, published last week, highlights that one of the top barriers that Internal Communicators currently face is ‘change fatigue’. With […]
Cyber security awareness campaigns play a critical role in protecting your organisation and people from digital threats. There is no let up in how sophisticated these attacks are becoming and this will only continue to increase with the proliferation and advancement of artificial intelligence. Educating employees about best practices and behaviours is essential. Below we […]
Read More… from Best Examples of Cyber Security Awareness Campaigns
Purpose statements tell the world why you exist, about what you do to advance or improve people’s lives. Yet so many don’t resonate or galvanise team members in the way that’s hoped for. Or worse, they smack of inauthenticity and do more harm than good. Purpose statements come in all shapes and sizes. They can […]
Read More… from How authentic, clear and effective is your brand purpose?
Royal Mail had several perception challenges in 2023 when we started working with them including an aging, homogenous workforce and the next generation not joining. So how did we help turn things around and what can other business leaders and their HR teams learn? Ben Watson, blue goose managing director and strategist, explains how we […]
Read More… from Creating a successful EVP: Key learnings from the Royal Mail
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