Cyber attacks on organisations are expected to rise as the rapid growth of AI makes employees and organisations vulnerable. We share our expertise on how to be proactive and create a secure culture. […]
Coca-Cola vs Pepsi – it’s an age-old debate. But a debate that’s changed direction in 2025. It’s no longer about taste, it’s far more diverse than that. Following Trump’s rollback of Diversity, Equity & Inclusion (DEI) policies with an executive order to dismantle programmes, PepsiCo has scaled back its DEI initiatives (1) by removing its […]
Read More… from DEI Strategy Backlash: Picking A Side Isn’t Very Inclusive
A strong employer brand we know of course is crucial for attracting and retaining top talent. However, the reality is many organisations struggle with weak employer brands that hinder their ability to recruit effectively and maintain employee engagement. Job seekers are spending more time than ever researching company brand profiles with 72% of Gen Z […]
This year’s Edelman Trust Barometer serves as a warning to businesses and leaders as it highlights a decrease in trust and increase in grievances across the globe. Impacted by societal, economical and political forces since the global pandemic, Edelman is calling this response a ‘Crisis of Grievance’ as six out of 10 respondents state a […]
Read More… from How to become a high trust organisation before it’s too late
Today, unpredictability has become the norm. The world we anticipated, stable and progressive, has given way to a reality marked by unexpected challenges, causing us to be consistently navigating change. Gallagher’s State of the Sector report, published last week, highlights that one of the top barriers that Internal Communicators currently face is ‘change fatigue’. With […]
Purpose statements tell the world why you exist, about what you do to advance or improve people’s lives. Yet so many don’t resonate or galvanise team members in the way that’s hoped for. Or worse, they smack of inauthenticity and do more harm than good. Purpose statements come in all shapes and sizes. They can […]
Read More… from How authentic, clear and effective is your brand purpose?
Royal Mail had several perception challenges in 2023 when we started working with them including an aging, homogenous workforce and the next generation not joining. So how did we help turn things around and what can other business leaders and their HR teams learn? Ben Watson, blue goose managing director and strategist, explains how we […]
Read More… from Creating a successful EVP: Key learnings from the Royal Mail
Earlier this year I attended a Diversity, Equity & Inclusion conference and heard a call to arms from Dan Robertson at Fairer Consulting. He warned of a ‘culture of violence’ around identities in the US and how a rise of identity politics is affecting the corporate environment. This ‘political agenda’ to roll back DEI in […]
Read More… from Does you DEI dial need to be turned up in 2025?
As the festive season and the new year is upon us, this time of year also heralds a significant surge in cyber threats. With a staggering 40% increase in cyber-attacks, organisations and individuals alike face heightened risks in the digital landscape. blue goose Lead Cyber Consultant, Alison Jiggins, sat down with the Offensive and Defensive […]
Utility companies face nuanced challenges when it comes to employee communications. With workforces split between office-based staff and field workers in remote or rural locations, creating a cohesive communications strategy is crucial. At blue goose we support utility businesses to help them effectively bridge this gap and keep all employees informed, engaged, and connected. Whether […]
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