Does this sound familiar? AI arrives, a policy is written, some guidance is shared and a piece of eLearning about the business risks of AI is cascaded alongside examples of convincing deepfakes. Then we wonder why people still make the wrong call. AI is not a traditional ‘cyber awareness’ problem. It is becoming embedded in […]
Read More… from Stop writing AI security policies. Start designing for people.
Often when approaching a major change in global organisations, the strategy and plans are built diligently in boardrooms with a cross-section of leaders. But most employees don’t experience transformation through corporate town halls or intranet updates (1), especially in global and complex organisations. They experience it through their line managers. And frankly – line managers […]
Read More… from Your cascade is broken: Why line managers are failing at communicating change
You can give every employee the same training and get a 98% completion rate. But it’s likely you still have people making the wrong decision when it matters. Simply put, awareness isn’t engagement. Engagement is what turns knowledge into action. For years, organisations have approached cyber security awareness primarily as a training challenge: create a […]
Read More… from Why cyber security awareness needs an engagement strategy
‘Courageous’; ‘Impressively strategic’; and ‘Brilliantly original’ – just some of the words used by the Internal Communications and Engagement (ICE) Awards 2026 judges to describe the three gold wins for Blue Goose and our clients. Huge congratulations to our teams and the brilliantly talented people at Royal Mail, Computacenter and bp for taking home the […]
Read More… from Triple gold for Blue Goose at Internal Communications and Engagement Awards 2026
We’re delighted to hear that Blue Goose and Yusen Logistics have been shortlisted for the Best Global Communications Campaign category at the Institute of Internal Communication (IoIC) 2026 awards. This is great recognition of the collaboration and dedication of everyone involved in bringing Yusen’s internal cyber security campaign ‘What just happened?’ to life for their […]
For years, employer branding and the EVP was relatively predictable. Large organisations attracted talent on their name and reputation alone. Then COVID arrived and tore up the script. Flexibility and autonomy surged to the front of every EVP. Employees seized the microphone, and organisations listened and adapted. But we’ve entered a new phase. The ground […]
Read More… from The Third Age of the EVP: What talent really wants now
The Institute of Internal Communication’s IC Index 2026: The Reality Check report made for a very interesting read this year. Leadership is a central theme across the report with only half of employees trusting their leaders, down 9pts compared to last year. This highlights a real gap growing in the workplace today between the C-suite […]
Read More… from Leadership reality check: Visibility isn’t enough
Employee benefits are one of the largest line items on any organisation’s balance sheet. In the UK, organisations spend up to £15 billion a year on workplace benefits their people never use. It’s not because of the benefits on offer. It’s an engagement failure. Most HR and reward teams focus on building a competitive package. […]
Read More… from The engagement gap in Employee Benefits no one talks about
Most organisations don’t have an employer brand problem. They have a credibility problem. On paper, the Employee Value Proposition (EVP) is clear, compelling, and meticulously crafted. It reflects the organisation’s ambition: its culture; its values; and its promise to employees. It has been signed off at board level, embedded into recruitment campaigns, and articulated across […]
Read More… from The hidden cost of an EVP that doesn’t reflect reality
No two change and transformation programmes are ever entirely alike, but every manager who’s spearheaded change inside a large organisation will recognise at least one constant: progress doesn’t falter because of processes, but because of people. While methodologies and timelines matter, it’s the behaviour of employees – often subtle, sometimes loud – that can quietly […]
Read More… from Five Employee Behaviours Sabotaging Change Initiatives
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