How to turn sustainability targets into engaging employee campaigns

Sustainability graphic of a lightbulb and the globe

Employees will not change how they work just because your organisation has a sustainability target; they need to see where they fit, why it matters, and what ‘good’ looks like in practice.  On top of your ESG goals, the IoIC’s January Trends Report reminds internal communicators about the UK’s Carbon Border Adjustment Mechanism, launching in […]

Read More… from How to turn sustainability targets into engaging employee campaigns

Five pitfalls to avoid when creating an EVP

Graphical illustration of a work environment

As we gear up to our next Blue Goose Briefing on ‘The Third Age of the EVP’, we wanted to share some of the watch-outs and pitfalls to creating EVPs. Some of you may be reviewing your EVP now as the landscape continues to change, so hopefully this is timely for some. Avoiding these five […]

Read More… from Five pitfalls to avoid when creating an EVP

Brilliance Awards wins for Internal Comms, DEI and Employee Experience

Brilliance Awards trophies Blue Goose winner

Blue Goose is delighted to hear we scooped three awards at this year’s 2026 Brilliance Awards. The winning categories are: Brilliance Award Winner: Internal Communications Strategy The Brilliance in Internal Communications Strategy award was for our work with BP and ‘The Big BPme Rewards Challenge’. We were tasked with re-engaging BP’s frontline teams, empowering them […]

Read More… from Brilliance Awards wins for Internal Comms, DEI and Employee Experience

Is it time for a new approach to the EVP?

Graphical image of woman drinking coffee at work

‘Why work for us? Why not someone else? Why should you choose us over all others?’ Historically, the answer would have been – ‘Because we’re great.’ An organisation-centric view that what’s on offer is irresistible, and talent, frankly, would be lucky to get through the door.  Many dined out simply on a name – Google; Apple; […]

Read More… from Is it time for a new approach to the EVP?

Blue Goose Briefing report: Communication, Optimism and Trust in a Time of Change

BG Briefing October 2025 banner

As we’re living in an era defined by what seems to be constant flux, the ability to communicate with clarity, foster optimism, and build unwavering trust has become critical for transformation leaders and communication professionals.  For this reason, we hosted our latest Blue Goose Briefing on ‘Optimism In Uncertain Times,’ bringing together industry leaders to […]

Read More… from Blue Goose Briefing report: Communication, Optimism and Trust in a Time of Change

Cyber Security Awareness Month 2025: Toolkit and essential guidance for a cyber safe culture

Cyber security - thumbnail

Your guide to creating a cyber secure culture for 2025 and beyond. Featuring insights, frameworks, best practices and opinion from cyber security awareness leaders. 2025 has seen a seismic shift in general levels of awareness, appreciation and understanding of the risk cyber security breaches present to business, customers and consumers alike.  That the general public […]

Read More… from Cyber Security Awareness Month 2025: Toolkit and essential guidance for a cyber safe culture

Optimism In Uncertain Times: How to communicate with positivity, honesty and trust in a time of constant change

BG Briefing: October 15th

The world of work is in constant flux. And organisations are grappling with a complex mix of new technologies, economic pressures, and how and where they want their people to work. But employees demand two things of their leaders and companies above all else: a sense of optimism. And feelings of trust. So how do […]

Read More… from Optimism In Uncertain Times: How to communicate with positivity, honesty and trust in a time of constant change

CISOs share insight on what it will take to bolster cyber secure cultures in 2026

High angle credit with fishing hook over a keyboard

No one understands the stakes of cyber security breaches better than CISOs themselves. Their voices reveal what works, which challenges remain, and where organisational focus (and budgets) must land next.  If you are a CISO looking to strengthen your employee cybersecurity awareness efforts, learning from peers is invaluable. While Blue Goose has 15+ years experience […]

Read More… from CISOs share insight on what it will take to bolster cyber secure cultures in 2026

Five Employee Behaviours Sabotaging Change Initiatives

Woman worried and thinking in an office setting. Image credit: Drazen Zigic

No two change and transformation programmes are ever entirely alike, but every manager who’s spearheaded change inside a large organisation will recognise at least one constant: progress doesn’t falter because of processes, but because of people.  While methodologies and timelines matter, it’s the behaviour of employees – often subtle, sometimes loud – that can quietly […]

Read More… from Five Employee Behaviours Sabotaging Change Initiatives

Key Insights from the Institute of Internal Communications Festival 2025

Image of the Avengers superheroes projected onto a TV screen at the IOIC Festival 2025

Recently, the blue goose team joined the internal communications community at the two day Institute of Internal Communication Festival. Set in the sun-baked picturesque surroundings of Tewinbury Farm Hotel, the programme was packed with comms and culture experts ready to bring some cool heads and advice to the hot topics being tackled by organisations right […]

Read More… from Key Insights from the Institute of Internal Communications Festival 2025