We’re delighted to hear that Blue Goose and Yusen Logistics have been shortlisted for the Best Global Communications Campaign category at the Institute of Internal Communication (IoIC) 2026 awards. This is great recognition of the collaboration and dedication of everyone involved in bringing Yusen’s internal cyber security campaign ‘What just happened?’ to life for their […]
For years, employer branding and the EVP was relatively predictable. Large organisations attracted talent on their name and reputation alone. Then COVID arrived and tore up the script. Flexibility and autonomy surged to the front of every EVP. Employees seized the microphone, and organisations listened and adapted. But we’ve entered a new phase. The ground […]
Read More… from The Third Age of the EVP: What talent really wants now
The Institute of Internal Communication’s IC Index 2026: The Reality Check report made for a very interesting read this year. Leadership is a central theme across the report with only half of employees trusting their leaders, down 9pts compared to last year. This highlights a real gap growing in the workplace today between the C-suite […]
Read More… from Leadership reality check: Visibility isn’t enough
Employee benefits are one of the largest line items on any organisation’s balance sheet. In the UK, organisations spend up to £15 billion a year on workplace benefits their people never use. It’s not because of the benefits on offer. It’s an engagement failure. Most HR and reward teams focus on building a competitive package. […]
Read More… from The engagement gap in Employee Benefits no one talks about
Most organisations don’t have an employer brand problem. They have a credibility problem. On paper, the Employee Value Proposition (EVP) is clear, compelling, and meticulously crafted. It reflects the organisation’s ambition: its culture; its values; and its promise to employees. It has been signed off at board level, embedded into recruitment campaigns, and articulated across […]
Read More… from The hidden cost of an EVP that doesn’t reflect reality
Across sectors, AI sits near the top of the board agenda – yet many organisations are still struggling to translate ambition into everyday behaviour change. Boston Consulting Group’s AI Radar Global Survey found that three-quarters of C‑suite executives list GenAI as a top three strategic priority, but only 25% said they had seen significant value […]
Read More… from Embedding AI into your culture: Five ways to turn curiosity into capability
Employees will not change how they work just because your organisation has a sustainability target; they need to see where they fit, why it matters, and what ‘good’ looks like in practice. On top of your ESG goals, the IoIC’s January Trends Report reminds internal communicators about the UK’s Carbon Border Adjustment Mechanism, launching in […]
Read More… from How to turn sustainability targets into engaging employee campaigns
As we gear up to our next Blue Goose Briefing on ‘The Third Age of the EVP’, we wanted to share some of the watch-outs and pitfalls to creating EVPs. Some of you may be reviewing your EVP now as the landscape continues to change, so hopefully this is timely for some. Avoiding these five […]
Blue Goose is delighted to hear we scooped three awards at this year’s 2026 Brilliance Awards. The winning categories are: Brilliance Award Winner: Internal Communications Strategy The Brilliance in Internal Communications Strategy award was for our work with BP and ‘The Big BPme Rewards Challenge’. We were tasked with re-engaging BP’s frontline teams, empowering them […]
Read More… from Brilliance Awards wins for Internal Comms, DEI and Employee Experience
‘Why work for us? Why not someone else? Why should you choose us over all others?’ Historically, the answer would have been – ‘Because we’re great.’ An organisation-centric view that what’s on offer is irresistible, and talent, frankly, would be lucky to get through the door. Many dined out simply on a name – Google; Apple; […]
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