thinking Archives | blue goose

Effective Employee Communications Strategies for Utilities Companies: Bridging the Gap in a Dispersed Workforce

Posted on November 12, 2024 (November 12, 2024) by donwest

Utility companies face nuanced challenges when it comes to employee communications. With workforces split between office-based staff and field workers in remote or rural locations, creating a cohesive communications strategy is crucial. At blue goose we support utility businesses to help them effectively bridge this gap and keep all employees informed, engaged, and connected. Whether […]

How to develop your EVP to attract Gen Z talent

Posted on November 7, 2024 (November 12, 2024) by donwest

This is likely not a surprise to hear – an EVP and Employer Brand is your core component to recruit and retain top talent. What is surprising is how the recruitment pool is changing. In 2025, Gen Z are expected to account for 27% of the workforce across 38 OECD (Organisation for Economic Co-operation and […]

Benefits of Organisational Values and the importance of trust

Posted on October 30, 2024 (October 30, 2024) by donwest

A cropped images of some common organisational values 'Education. Clarity. Transformation.' they're cropped to show that sometimes values aren't easy to understand. Photo by Arno Senoner.

To some, the value of Organisational Values is a fairly perennial conundrum in the world of employee engagement. We think we have to have them, but do they really make a difference? In short – yes. Clear Values are always a possible point of competitive difference – a mark of distinction. Similarly, they can drive […]

How to cultivate a security-conscious culture: Leadership’s critical role

Posted on October 10, 2024 (November 13, 2024) by donwest

With Cyber Security Awareness Month 2024 well underway, it’s crucial to recognise that the efforts made during this period are just the beginning. Creating a truly effective human firewall requires more than annual training programs or temporary initiatives. This month is a great platform to generate exposure and conversation for security team(s) to help drive […]

Employee mental health programmes are failing, and here’s why

Posted on October 10, 2024 (October 11, 2024) by donwest

Blue Goose internal communications specialist, Stan Methven, considers the impact of mental health programmes and what you can do so that your wellbeing campaign makes a difference. According to The World Health Organisation $3,747 billion is lost each year in productivity due to employee mental health issues. The concept of focusing on workplace mental health […]

Cyber Security Awareness Month 2024: Your Essential Toolkit For Employee Communications

Posted on September 26, 2024 (November 13, 2024) by donwest

The average global cost of a data breach in 2024 is $4.88m, according to IBM. This is a 10% increase on the previous year and the highest ever. What’s driving this is the increase in frequency and sophistication of attacks as cyber criminals take advantage of organisations which don’t prioritise cyber security and leave gaps […]

Are you doing enough to support your menopausal staff?

Posted on September 17, 2024 (September 17, 2024) by donwest

Illustration of women in the workplace with arms around each other

Last year it was reported that there were record numbers of over 50’s in work across the UK. This coupled with the fact women over 50 represent one of the fastest growing segments of the workforce, means there are very few organisations where the menopause is not being experienced by staff. With a recruitment market […]

HOW PREPARED IS YOUR ORGANISATION FOR AI?

Posted on August 13, 2024 (November 13, 2024) by donwest

Feeling unprepared for how AI will impact your communications and culture? You’re not alone. At the recent Blue Goose Briefing event, ‘AI:Friend or foe?’ there was a shared sense of organisations not being ready for the impact AI will make – both positive and negative. Saying that, there was also optimism about what could happen […]

The Empathy Revolution Revisited – where are we now?

Posted on February 5, 2024 (November 13, 2024) by donwest

Nearly four years ago, in the height of the first lockdown, we wrote about how the pandemic might just have been one of the best things to happen to employee engagement. Coined ‘The Empathy Revolution’, it encompassed the (almost instantaneous) movement of employers, who were thrust into generational changes to ways of working overnight, with […]

Employee Experience: What it is; why it matters; how to define it.

Posted on January 10, 2024 (November 13, 2024) by donwest

The ‘employee experience’ can be seen to exist in a number of ways. Firstly, as something that just ‘is’. You join a place of work on the back of a job offer, probable role specifics and supplementary ‘package’. The ‘experience’ is all the other random things that happen, combined. Alternatively, we can view the employee […]

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